Interiors

SSEEROOM Boutique

A women's-wear boutique framed by a curved timber-batten screen wall.

Year
2016
Role
Scheme Design and Construction Drawings, with dot Architects
Location
SOLANA Mall, Beijing
Tags
interior · retail · timber · detailing
Boutique interior with curved timber-batten walls, white display islands and cloud-shaped light ceilings

SSEEROOM is a women’s-wear boutique in SOLANA Mall, Beijing, designed at dot Architects in spring 2016. The scheme combines three elements: a curved screen wall of timber battens, white organic display islands, and cloud-shaped light ceilings. The work covered scheme design, construction drawings, material selection, custom fixture detailing and on-site coordination.

Shopfront with the SSEEROOM sign behind a full-height timber-batten facade

Sales floor with white display islands and light ceilings above

Display islands and wall-mounted display boxes along the screen wall

The screen wall

Each wall section is built from 30 × 60 mm square steel posts, 4 × 50 mm flat steel rails and 30 × 80 mm timber battens. The same section can run straight or follow a curve around the plan.

Screen wall with framed display windows and hanging clothes

Diagram of the batten wall receiving display boxes, shelves and rails, then bending into a curve

Fixtures

Shelves, display boxes and hanging rails are all fixed to the battens with one family of timber brackets, detailed as part of the same system.

Timber shelf bracketed between the battens Timber display box holding a pair of shoes

Assembly diagram of the bracket, rail, shelf and box fixtures